Brand helps beer drinkers save some money!


This is a really interesting concept. Very simple aswell! Leo Burnett Toronto helps beer drinkers do some penny-pinching in this outdoor/mobile campaign for James Ready. The agency erected billboard “coupons” which passersby could shoot with their mobile phones and redeem at nearby retailers, all in the name of saving up for more James Ready beer.

Posted via web from Brandcentered

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