What I love the most about marketing?


Picture 7The uncertainty attached with it!

In my point of view, action in marketing can never be successfully predicted. This visual can also be explained by saying that “marketing is (a+b)c” wherein,

  • a= all the efforts a marketers takes to understand & connect with the consumers
  • b= the product or service
  • c= to the reaction of consumers which is absolutely variable.
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One thought on “What I love the most about marketing?

  1. There are unaccounted variables in any real life situation that make a consistently successful prediction impossible.
    The real challenge here is to manage the risk associated and pre-testing your marketing action will help reduce the risk by making the prediction more accurate.

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