- Paid game downloads
- Ads and partnerships
- Merchandise and retail
Paid game downloads:
Business Insider estimates that Rovio still makes most of its revenue from the sale of various Angry Birds games. Some reports say that as much as two-thirds of the company’s revenue comes from game sales. “Angry Birds” is just one game, but it comes in many versions (“Angry Birds Seasons”, “Angry Birds Rio” and so on) and on many platforms. Prices vary from free (with ads) to $4.99 with a frequent pricepoint at $0.99.
- Rovio has a strong fan base, all over the world in diverse markets, that’s continually shown its loyalty by downloading updates and new versions of Angry Birds and buying themed merchandise (and this loyalty hasn’t seemed to wane in the last two years);
- The company is run by a smart, energetic and creative team who are willing to take risks (not sell to Zynga, for example), show dogged tenacity (see: 51 previous games), and seem to truly like and believe in their products and their fans;
- Rovio’s astounging user and revenue growth suggests the company is ahead of a massive opportunity.
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