Subaru owners grab your Badge of Ownership! Show your love, display your passions

Subaru has launched a very cool  program for all the Subaru drivers called  ‘Badge of Ownnership’. 

Each unique Badge of Ownership reflects the number of Subaru vehicles you have owned along with  the options to personalize the badge with one or more lifestyle icons that reflect your personal interests or hobbies.

Nice way to transform a boring automotive badge with personalized badge & build a community of Subaru owners! It would also have been very nice to have some sort of (well thought out) social component wherein subaru drivers could join a social platform based on a uniqueid, personalized (interest) icons on the badge. 


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