The mobile initiative is taking place during “Pets Love Walmart” month, which will go on until till the end of September. The companies believe the technology-driven initiative will help fulfill shelter dogs’ need for nutrition.
How this works?
· Consumers can scan a QR code, which is featured on any package of Pedigree sold at Walmart, with their smartphone.
· Every mobile bar code scanned represents a bowl of Pedigree food for dogs that the company will donate to an animal shelter – up to 500,000 8-ounce bowls.
· Duration: Throughout September Walmart locations will host weekly educational demonstrations and will display local shelter information on-shelf for ways to donate to a pet in need.
Source: Mobile Commerce Daily