Walmart, Pedigree tap mobile bar codes to drive donations to help feed homeless dogs

The mobile initiative is taking place during “Pets Love Walmart” month, which will go on until till the end of September. The companies believe the technology-driven initiative will help fulfill shelter dogs’ need for nutrition.

How this works?

·         Consumers can scan a QR code, which is featured on any package of Pedigree sold at Walmart, with their smartphone.

·         Every mobile bar code scanned represents a bowl of Pedigree food for dogs that the company will donate to an animal shelter – up to 500,000 8-ounce bowls.

·         Duration: Throughout September Walmart locations will host weekly educational demonstrations and will display local shelter information on-shelf for ways to donate to a pet in need.



Source: Mobile Commerce Daily


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