A living interactive billboard


An interactive billboard appeared at Westfield London shopping centre made from 800 wildflowers. Eco Charge created a kinetic energy pump that invited shoppers to interact with Banrock’s communication. The ‘pump it’ game triggered a spray mist watering system that watered the plants and gave the user a sense of feeling good about their participation in nurturing nature.” Over 800 native British plants from 14 different species and taking more than 12 hours to install.



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