Google releases a video with more insights on consumer smartphone usage

Google recently published “The Mobile Movement: Understanding Smartphone Customers,” a brief video based on the findings from an Ipsos OTX survey of 5,013 adult smartphone users in the U.S.

Objectives of the research project – “better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.”

  • 79% of smartphone users use a smartphone to get help in shopping.
  • In fact, 70% of smartphone users use a smartphone while in store.
    • To find a retailer (54%)
    • Compare prices (48%)
    • Get promotions & coupons (48%)
    • Read reviews & product info (44%)
    • Search in-store inventory (34%)
  • 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping.
  • Finding local information is one of the most popular smartphone activities (95%)
  • 71% of smartphone users search because of an ad they’ve seen either online or offline.
  • 82% of smartphone users notice mobile ads.
  • 79% of top advertisers still don’t have a mobile optimized website.
  • 88% of those who look for local information on their smartphones take action within a day.

Key takeaway –  It’s high time retailers and brands start leveraging this powerful & influential medium.


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