Came across this very interesting Groupon-like donation site for non-profit organizations. Philanthroper features one non-profit every day, and instead of buying a cheap package, you can make a small, quick $1 donation.
In order to save money on the transcation fees, Philanthroper has teamed up with mPayy, a payment service that takes a comparatively tiny 1%, leaving most of the money for the non-profit you’re trying to support. That’s how Philanthoper can sustain the $1 micro-donation. You donate $1. mPayy takes a penny. Philanthroper takes nothing. The non-profit gets the rest.
It’s an over-used concept in my opinion, but probably the first one in non-profit category. This makes it interesting for me. I personally feel that the success of this model will mainly based on two key things – awareness & willingness to contribute. I don’t think willingness alone will be impactful if awareness levels does not increase. To increase awareness, how about a Philnthroper Facebook App?