These are some very useful online research tools that enable you to capture insightful information about your brand, customer, category or competition.
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Online research tools are very handy, you can now conduct IDIs across the globe right from your desktop! Be it focus group, in-depth interviews for product/concept testing or any form of traditional research, “online” component just makes it much more convenient and cost-effective.
By this I do not intend to suggest that online research can replace traditional research methods. In fact I believe that they both can live in harmony as there are times both online & traditional are complimentary to each other. And there are times that one method seems to be better than the other.
I plan to cover more interesting online research tools I failed to mention this time, so stay tuned! I am also very keen to learn more from you, so please share any interesting tools that you’ve come across.