Leverage this hot summer to create connections with your consumers


 ShopRite will hand 50,000 bottles of ShopRite brand bottled water to commuters at various NJ TRANSIT terminals beginning Thursday, July 15 at 3 p.m., and continuing throughout the summer, while supplies last.  

 

This is a neat idea! All we need right now is to keep our cool in this hot summer and what better way to give out free water bottles! Brands should be more proactive in leveraging this hot summer to start creating connections with the consumers. This is an opportunity (extreme weather) not many brands seems to have harped up on. How about free fans, promoting air-conditioning at your store? How about escorting shoppers to the parking lot with a umbrella? How about a street team with branded umbrellas helping people cross roads and giving out free water bottles? Opportunities are unlimited, but the timing is not.

 

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