Kroger partnered with redbox and PepsiCo to launch a year-long, multibranded retail promotion. The “Make it a Movie Night” promotion combines popular movie-watching snacks and beverages together in a single in-store promotion by rewarding consumers with a free one-night DVD rental from redbox with the purchase of any three Pepsi, Frito Lay or other participating products.
The three-way promotion “makes it more convenient and affordable for customers to enjoy movies at home with family and friends,” said Evan Anthony, VP of corporate advertising and marketing for Cincinnati-based Kroger.
Adds Gary Cohen, SVP, marketing and customer experience for Oakbrook Terrace, Ill.-based redbox, “With new movies released in redbox kiosks every week, the year-long ‘Make it a Movie Night’ in-store program provides Kroger customers and Pepsi fans with a reward they can redeem in-store and raises awareness of redbox’s presence at Kroger stores nationwide.”
The promotion provides an opportunity to instantly redeem the reward – a free one-night redbox rental that consumers can redeem at the redbox kiosk on-site. Kroger plans to promote this promotion through co-branded displays, in-store POS signages throughout the soft drink, bagged snack, confection and microwave popcorn aisles of participating Kroger stores.