Make The Tea campaign aims to help tea-drinkers take a break from making the tea at work. The website enables consumers to create groups of fellow tea-drinkers within organizations, and invite friends to join their tea-drinking group for free.
Make The Tea then selects a member at random to make the tea each day, whilst ranking the group’s tea-drinking activity vs other groups across the UK. There is also a feature for consumers to customize and purchase a mug that details their tea personality and preferences.
How about “MakeTheCoffee” for US?