Ikea uses simplicty to drive engagement!


Many a times we tend to disregard simple ideas, but the fact is many brands have built an empire on the platform of simplicity . Ikea did exactly the same! used simple idea to deliver a successful campaign. In pursuit to engage consumers with the brand, Ikea used a simple tool widely available on Facebook.  Facebook users were drawn to a profile of a store manager at Ikea, who had uploaded twelve pictures of the new showroom.

BIG IDEA? Tag your name on any item in the picture, first one to do it wins that item.

Take a look at this video for more information about this:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s