Ikea uses simplicty to drive engagement!

Many a times we tend to disregard simple ideas, but the fact is many brands have built an empire on the platform of simplicity . Ikea did exactly the same! used simple idea to deliver a successful campaign. In pursuit to engage consumers with the brand, Ikea used a simple tool widely available on Facebook.  Facebook users were drawn to a profile of a store manager at Ikea, who had uploaded twelve pictures of the new showroom.

BIG IDEA? Tag your name on any item in the picture, first one to do it wins that item.

Take a look at this video for more information about this:

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