Apart from time, 50% sighted tracking effectiveness and 32% sighted decreasing paid search ROI as their biggest concern. During the course of webinar I realized that more than half of the search engine marketers are using primitive tools to manage their campaign. For e.g. Almost 60% of the respondents manage their campaign from spreadsheets. That’s incredible isn’t?
Also, manual bidding in the engine is the most predominant bid management strategies being used. About 20% of of the respondents are not using any sort of bid management strategies!!! Meaning they adopt a ‘set-forget’ approach. Wherein, you set the parameters on say Google or Yahoo & let them continue to run. Almost half of search marketer’s time is spent on manual processes that could be easily automated by integrating right tools & technologies. One example of this manual process, 42% spend time in pulling & consolidating reports.
This webinar is very informative & discusses business practices that can help manage time in much better way