Search engine marketers need time management tips


In a recent on-demand webinar by Omniture there were many interesting findings! Most important thing that came out of it is that time is the nemesis for Search engine marketers!

Webinar linked to the image

Webinar linked to the image

Apart from time, 50% sighted tracking effectiveness and 32% sighted decreasing paid search ROI as their biggest concern. During the course of webinar I realized that more than half of the search engine marketers are using primitive tools to manage their campaign. For e.g. Almost 60% of the respondents manage their campaign from spreadsheets. That’s incredible isn’t?

Also, manual bidding in the engine is the most predominant bid management strategies being used. About 20% of of the respondents are not using any sort of bid management strategies!!! Meaning they adopt a ‘set-forget’ approach. Wherein, you set the parameters on say Google or Yahoo & let them continue to run.  Almost half of search marketer’s time is spent on manual processes that could be easily automated by integrating right tools & technologies. One example of this manual process, 42% spend time in pulling & consolidating reports.

This webinar is very informative & discusses business practices that can help manage time in much better way

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