As you can make out from the headline, I have the bug and hence I paid a visit to the recently launched ‘Travel Bug Treatment Center’. I must say my experience was incredible! This treatment center is nothing but a marketing initiative by Travel Channel. This is a part of their “I have the bug” campaign.
The site asks you a series of 12 questions and based on your answers displays your “Travel Bug Evaluation” – I was diagnosed as a Voyager and recommended treatment consisted of No Reservations, Dhani Tackles the Globe, Mark and Olly, Bridget’s Sexiest Beaches. I am already am a die-hard Travel Channel fan, hence I love the treatment… you may be wondering, how did they recommend particular shows? It’s simple… the 12 questions they as you are indirectly related to all the Travel Channel shows.
I love this! because…
- It is simple to interact
- Engaging enough for me to spend time on it
- Interesting content, makes me wanna talk about it
- Very in sync with the brand value
- Absolutely relevant