What can ‘Robotic Distribution’ do for you?


Very recently I came across a great video about Kiva Systems’ – Robotic Distribution used by Zappos.com. By just the look of the massive store house it seemed like a preview to I,Robot, but as the video goes along I am amazed by the benefits of this Robotic Distribution. Here’s the video of this cool technology:

“It’s a major game-changer. There’s no question about that. You can increase productivity immensely,” said Michael Levans, editorial director for a group of supply-chain trade magazines like Logistics Management.”

This automation enables Zappos to process an order in 12 minutes! as compared to 40 (single order) -150 (multiple order) minutes earlier. Isn’t this amazing? The robots  don’t just add speed in processing, but they also save a ton of energy costs. There are entire sections of the warehouse that don’t need any lighting or climate control (because humans don’t go there). Accuracy is another added advantage!

Another interesting part about this automated adaptation is the reaction from the employees. They look so relieved by the arrival of Robots. Employee reaction is of utmost importance. Employee reaction is one of the most ignored part in the whole customer experience cycle. A firm must to put the same rigor in enhancing employee experience that they do to enhance customer experience. After all, employee is a (internal) customer to0.

Any advancement in operational automation tends to fail if they’re not fully accepted by the employees. I must say this investment definitely seems to have enhanced the experience of internal customers.

Apart from numerous benefits derived through this technology, one thing that I can take out of this is… For a real commitment to Customer Experience, a firm has to rethink the whole value proposition including the back-end operations! Kudos to @ZapposCEO, Gap and Staples who use autonomous robots to pluck products from their shelves and send them to you.

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2 thoughts on “What can ‘Robotic Distribution’ do for you?

  1. I loved reading your blog and I found it very interesting. I m really impressed with your work. I loved your idea about the whole thing. I am happy I went through your blog. It has helped me a lot.

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