To promote Rimmel’s Quick Dry nail polish their aim was to literally stop young woman in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle. highlighting the product’s quick drying benefit. The campaign also included actual size models situated around point-of-sale counters in stores.
Agency: JWT London, United Kingdom.