NSW Police Campaign – Watch for cars when wearing headphones


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A print campaign by NSW Police in Australia to raise awareness of the number of teenagers dying as a result of listening to iPods while they cross the road is beginning to reach epidemic proportions.

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Probably I am very late to talk about this campaign, but could not resist talking about the simplicity of the ad that increases the impact of the message. Really love this piece of art… at first sight I saw myself in place of these models and then asked, what if this happens to me?

Very cool execution!

@anishvshah

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