How this works: Interactive e-cast billboards have been scattered around cities, which allow people to experience the rush of creating their own graffiti. Choose some colors, write a message and Sharpie makes it possible for anyone to leave his permanent mark on the side of the bus stop or the public phone or anywhere else billboard adverting may be experienced.
This seems like a innovative idea, only concern or doubt I have about this… how permanent is my message on the billboard. Is it erased the moment any other person tries to do it? dunno… if that is the case, isn’t it temporary? may be I am little unclear about ‘the permanency of message’. Otherwise I feel its a nice idea & kudos to the creative minds working for Sharpie, the ultimate in permanent markers. (still I am wondering how permanent my message will be on the billboard)