Pepsi’s new brand identity


Couldn’t resist posting about Pepsi’s New Identity till tomorrow so here it is some more information & renderings of the new bottles and cans I stumbled on. The new logo is Pepsi’s 11th in its 110-year history. Five logos have been introduced in the past 21 years, with the last update in 2002.

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The new logo is a white band in the middle of Pepsi’s circle that loosely forms a series of smiles: A smile will characterize brand Pepsi, while a grin is used for Diet Pepsi and a laugh is used for Pepsi Max.

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4 thoughts on “Pepsi’s new brand identity

  1. […] Pepsi logo & the logos of Web 2.0 4 01 2009 My first encountered with Pepsi’s new logo design intrigued me enough to fetch for more information on reason behind choosing this particular […]

  2. It has been rumored that the new Pepsi logo has been altered to purposely match Obama’s campaign logo. After going to the Pepsi website, my suspicion increased. Every single link worked on the site, except conveniently the ones that led to the description of the new logo. Sounds like they are hiding something to me. Plus to top it all off, not only has the look changed, but the taste of all things. i have always loved Mountain Dew, but the new stuff they are putting out there is watered down and disgusting.

  3. Thanks for the comment Brett!
    I appreciate your view, but according to me… New Pepsi logo may resemble President Obama’s logo, but I don’t think they have purposely altered the logo to look like it. Obama-08 had different vision while designing their logo and so did Pepsi (I have mentioned about their rationale for this new logo). you may also want to look at http://adage.com/brightcove/lineup.php?lineup=1266084202 (please check the Video Report on Jan 29th 2009).

    Thanks!
    Anish Shah

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