MINI’s ad with Augmented Reality (AR) hits stands!


This super cool!!! New advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.

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Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.

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All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect.

The ad campaign was created by Munich, Germany agencies Buzzin Monkey and die agentour GmbH.

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The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild, but…

See how it works right now you can print out a PDF of the ad and head on over to the MINI augmented reality web site to check it out for yourself. You won’t be disappointed.

[I am sure to try this as soon as I manage to take a print out of this ad! will post how it goes. If anyone one of you try this, I will be greatful if you can share your experience]

SPOILER ALERT: Just realized that Nissan Cube used AR technology before Mini (watch here)

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4 thoughts on “MINI’s ad with Augmented Reality (AR) hits stands!

  1. […] MINI’s ad with Augmented Reality (AR) hits stands! « anishvshah New advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad. (tags: 3d print AR) Possibly related posts: (automatically generated)your media – your lifeCommunity Media: Selected Clippings – 08/28/07Livestation iPhone app promises live TV over wifi […]

  2. […] in new advertising campaign for 2009 1 02 2009 Just over a month ago I posted an article on Mini’s Augmented Reality Ad, now it seems GE has also joined the AR brigade along with Nissan, Volvo & […]

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