Research In Motion (RIMM) and Apple (AAPL) continue their smart phone battle for the hearts and minds of consumers, according to the latest ChangeWave survey of 3,803 cell phone owners released Monday. Research suggests, new product launches (Storm, Bold & Flip) by BlackBerry have led to a jump in consumer planned buying that suggests a full-scale battle with Apple for market supremacy in 2009.
About the Survey:
The ChangeWave survey was conducted between December 9 & December 15. The survey takes a close look at smart phone market trends, including consumer reaction to RIM’s launch of the BlackBerry Storm and how it compares to the Apple iPhone.
Current Market Share:
Apple (23%; up 6-pts) has witnessed explosive growth – up 6-pts just since September. Importantly, its overall market share has more than doubled in the past six months – a direct result of the late-June release of the 3G iPhone.
Participants planned purchase:
Blackberry features in 39% of participants purchase plan over next three months, this is up by 9 points from September. Meanwhile, the wave of enthusiasm that greeted the iPhone 3G seems to have settled down; only 30% plan to buy an Apple smartphone, down by 4 points from September.
Research also shows that an iPhone 3G buyer is way more satisfied than a BlackBerry Storm buyer. One question is, does RIM have enough to capitalize on the increased consumer interest? or will it be a lost opportunity? only time will tell. But as things are going, Apple is leaving no stone unturned. Currently ‘Expanding the distribution Channel’ is the flavor of the season at Apple Camp.
Wal-Mart confirmed Friday what everyone who follows Apple already knew: that it will begin selling Apple’s iPhone 3G at nearly 2,500 Wal-Mart stores starting Sunday Dec. 28 — three days after Christmas. (read full article)
As per Apple 2.0 on CNN.com… “The move represents the fourth major expansion of the iPhone’s retail presence outside Apple’s own 200-plus stores.The phone was sold first at AT&T’s (T) 2,000 retail outlets then at nearly 1,000 Best Buy (BBY) outlets, and then at the tens of thousands of points of sale (many of them no more than mom-and-pop kiosks) that carry iPhones for Apple’s overseas partners.”
With all these things, This is the time for RIM to buckle up loose ends & capitalize on the opportunity.