Online holiday spending not a total disaster!


The latest online retail spending report released Tuesday by ComScore shows that consumers last weekend spent almost double what they spent on the corresponding weekend before Christmas last year. U.S. consumers online spent $677 million last weekend, December 20 and 21, compared to $341 million the weekend before Christmas in 2007, which was December 22 and 23.

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ComScore Chairman Gian Fulgoni said, the statistics suggest “that many consumers opted for the cozier confines of online shopping rather than having to brave the severe cold and snowstorms affecting much of the northern half of the country”

This report suggests that even though we are in midst of recession, online holiday sales aren’t a total disaster. As compared to last year (from November 1 to December 21), U.S. online spending (in same timeframe this year) totals $24.71 billion i.e. down by 1%.

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