This super cool!!! New advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.
Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.
All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect.
The ad campaign was created by Munich, Germany agencies Buzzin Monkey and die agentour GmbH.
The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild, but…
See how it works right now you can print out a PDF of the ad and head on over to the MINI augmented reality web site to check it out for yourself. You won’t be disappointed.
[I am sure to try this as soon as I manage to take a print out of this ad! will post how it goes. If anyone one of you try this, I will be greatful if you can share your experience]
SPOILER ALERT: Just realized that Nissan Cube used AR technology before Mini (watch here)