Values of the green holiday shopper


  • Fair trade, fair treatment of employees/laborers
  • Percent of profits to a green cause (or other cause)
  • Transparency on processing, manufacturing
  • Initiatives on the brand’s part to help the environment relative to its products


  • Recycled/minimal packaging
  • Multiple use — of product or packaging
  • Gift is both enjoyable and needed

Health, safety

  • Ingredient transparency
  • Toxin-free packaging
  • Healthy materials, organic cottons


  • Sustainably harvested ingredients
  • Cradle-to-cradle design and manufacturing
  • Take-back programs, closed-loop processes


  • Buying online (driving less, more information)
  • Informed shopping assistants
  • Bundled green purchasing opportunities


  • Buying local, or at least knowing how far gifts travel
  • Giving the gift of a cause

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