Consumer web spending dropped 4% so far in November versus the same period last year — the first time e-commerce figures have shown a year-to-year drop. Consumers spent an estimated $8.19 billion online over the first 23 days of the month, compared to $8.51 billion a year ago.
‘Cyber Monday’: With love from online retailers
Online retailers are planning a promotional blitz to recoup some lost sales on the so-called “Cyber Monday,” the Monday after Thanksgiving, when consumers return to work, boot up their computers, and presumably start to think of all the shopping they have to get done.
In a holiday survey conducted this fall by Shopzilla, 83.7% of retailers will have a special promotion for Cyber Monday, up from 72.2% last year. The most popular tactics? Specific deals (38.8%), e-mail campaigns (32.7%) and one-day sales (24.5%). Additionally, almost a quarter of retailers are offering free shipping.
Consumers Speaks…. on cnn.com [results of CNN’s quick vote as of 5.13pm (EST) 11/27/2008]