Click & drag on the video & see the magic!!!
“By using a Google Streetview-like camera, a system with six lenses, not as a photo but as a video camera, an all-encompassing picture is captured. […]
From the point where the images were recorded, the viewer can look in any direction, let his eyes wander through the crowd, or stare at the ground or the air, which makes viewing a video an experience without boundaries.” – Yellow Bird press release
Last Friday, we had Domenico from PI&C come to VCU Brandcenter for the Friday Speakers Series. He shared with all the attendees a video which has had a profound effect on me. Personally, this video attached below in the post is the most amazing video I’ve ever seen in my life. It summarizes all the right things to do in this dynamic digital era. I cannot resist to share this video!
This is my first video on this topic, diverse learnings have inspired my views in this video. I will request your feedback to help me create better videos in this area. The idea of “Don’t just talk” is inspired by Gareth Kay’s presentation at VCU Brandcenter.
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This super cool!!! New advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.
Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.
All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect.
The ad campaign was created by Munich, Germany agencies Buzzin Monkey and die agentour GmbH.
The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild, but…
See how it works right now you can print out a PDF of the ad and head on over to the MINI augmented reality web site to check it out for yourself. You won’t be disappointed.
[I am sure to try this as soon as I manage to take a print out of this ad! will post how it goes. If anyone one of you try this, I will be greatful if you can share your experience]
SPOILER ALERT: Just realized that Nissan Cube used AR technology before Mini (watch here)
