Each year agencies use their creativity to spread a little holiday cheer. This is a list of what they did, via Brandrepublic.
AKQA (microwaves)
Grey London (they went green)
Albion (queen speech)
Lowe (employee tree)
MCBD (monster greeting)
McCann Erickson (animation)
Proximity (save children)
RKCR & Saint (winehouse spoof)
St Luke’s (snowball fight)
Conscience
Practicality
Health, safety
Sustainability
Convenience
Fulfillment
Consumer web spending dropped 4% so far in November versus the same period last year — the first time e-commerce figures have shown a year-to-year drop. Consumers spent an estimated $8.19 billion online over the first 23 days of the month, compared to $8.51 billion a year ago.
Weekly online holiday retail sales in millions ($)
‘Cyber Monday’: With love from online retailers
Online retailers are planning a promotional blitz to recoup some lost sales on the so-called “Cyber Monday,” the Monday after Thanksgiving, when consumers return to work, boot up their computers, and presumably start to think of all the shopping they have to get done.
In a holiday survey conducted this fall by Shopzilla, 83.7% of retailers will have a special promotion for Cyber Monday, up from 72.2% last year. The most popular tactics? Specific deals (38.8%), e-mail campaigns (32.7%) and one-day sales (24.5%). Additionally, almost a quarter of retailers are offering free shipping.
Consumers Speaks…. on cnn.com [results of CNN's quick vote as of 5.13pm (EST) 11/27/2008]
Two weeks ago I was discussing amount of holiday sales this year. I did not have the answer & we changed the topic. But thanks to eMarketer, here I am with the holiday sales forecast for the year. This year total online holiday sales will be near to $32.1 billion, with a growth rate of 10.1% over 2007. This suggests a sharp decline in growth rate since last year & in fact lowest growth rate since 2003. Keeping the economic condition in mind, I am sure this did not come to you as a surprise.
As we can see, economic turmoil is clearly affecting e-commerce sales this season. To tacking this economic downturn, customers will use variety of strategies to buy holiday gifts & make optimal utilization of their money. They will turn to deals & discounts on internet, find bargains.
Shoppers will shift a larger share of their purchases from stores to the Internet to save gas money and avail themselves of retailers’ free shipping offers. Says Jeffrey Grau, Senior Analyst at eMarketer.
This phenomenon will lead to higher spending on internet.The spending is expected to shift from stores to online stores, according to a recent survey conducted by the e-tailing group. This year 49% of holiday gift spending among US Internet users will occur online, compared with 44% in stores—making this the first time the Web has surpassed the store as the preferred channel for Internet users to purchase holiday gifts.
