Background:
Fruit juice is best when freshly squeezed. It gives you a much greater supply of antioxidants, vitamin C, and other nutrients. Freshly squeezed juice tastes better too. But, if you don’t have the time to squeeze your own fresh fruit juice, you can buy canned fruit juice. A canned fruit juice tastes exactly like juice that has been heated, stuck in a tin can, and left for several months. It also turns out that mostly all the fruit juice available in the market comes with added sugar to make it sweeter. As if this were not bad enough, the canning process destroys many of the vitamins that make the juice healthy in the first place. You drink canned fruit juice thinking that they are drinking a healthier option. But, you don’t realize that in the hard economic condition you are giving away your hard earned money for a product that is pasteurized!
Pasteurizing is a process that makes foods stay fresh when they are put in cans, bottles, or cartons – destroyed many vitamins and minerals. All you are left with is the sugar, the water, and some fiber.
Need:
To maintain a healthier lifestyle, there is a high need for people to drink fresh juice.
Concept:
A new product innovation that enables fresh intake of fruit juice without wasting any time! A ready to go! Battery powered Mini juicer with USB Port & regular AC Adapter as attachments. Make juice anywhere you want, any time you want.
Target:
For the time starved, health minded people on the go! Be it students, super moms, travelling & had working professional. These are the people who understand the meaning of healthy drinking & realize the importance of fresh fruit in their daily food intake.
Details:
A compact 18 oz food juice thermos with daily intake marking for kids as suggested my Government Research (Age 06 – 6 years: 4‐6 oz, 7 years – 18 years: 8‐12 oz). Dent‐resistant stainless steel body. Compact juicer blade within the sound proof cap. The mini juicer comes with batteries & to enhance the mobility it has options to connect via USB port & regular AC adapters too! With this mini juicer, you put the fruit inside the cap & press the power button & carry it to your office, or drink it while you drive, or even while at work.
This super machine is handy, healthy, smart & cost efficient (as you don’t have to shell out your money to buy canned juice). One very important feature of this mini juicer is that it comes with a pre-installed ‘Calorie & Nutrition Manager’. This is small & effective software that acts as your calorie & nutrition manager.
Disclaimer:
I would like to bring to your notice that, I am no engineer. Am just a keen brand management student who has tried to explain his idea in terms of drawings. I am still trying to refine this design in order to make it more practical. I will be glad to hear your comments on this idea. I hope you like my attempt to add more fruits into your life!
Updates:
(a) I spoke to few people in electrical engineering & it has been brought to my notice that, USB charging may not be a viable option. Hence in my refined design I will keep this in mind. (actually, I had thought about this, but then could not control my instincts to make this juicer a USB charge enabled
)
(b) Many friends I shared this concept with were concerned about pulp. So my refined design will also incorporate ‘pulp extraction’ – anything for you my friends!
(keep giving me feedback!)

Portable (desktop) Juicer by Anish Shah is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Permissions beyond the scope of this license may be available at interface.anish@gmail.com.










October 20th, 2008 at 6:13 am
Nice concept. I would really like to see this in real world.
October 20th, 2008 at 1:57 pm
Way to go my boy!
looking forward for your other ideas
October 22nd, 2008 at 1:18 am
Anish I love your blog! Your idea lab icon is so cute! You have to teach me how to do a flickr photostream!