With Punchtab you can deploy a tightly integrated reward program to their users with virtually zero development or marketing cost. End users can immediately authenticate through Facebook Connect and start earning loyalty points that are redeemable through exclusive offers, gift cards, and more.
Forget virtual farming or let’s say Farmville, try the real thing with MyFarm. The National Trust in United Kingdom is asking the public to help run a real-life working farm via the web. In return for a £30 annual subscription, 10,000 people will take control of the farm on the Wimpole Estate in Cambridgeshire.
Brilliant concept! Be sure to checkout MyFarm
I am talking about - Tweet Land, a game which runs on Twitter! Every time someone in the world tweets something, his or her tweets could affect the gameplay experience by triggering certain action-keywords.
The developers are currently seeking funds on Kickstarter with an target of USD 7,000 (target achieved as of today) — Tweet Land will be launched with two initial games. A racing game called Route 140 and a beat´em up called Love City.
I am sure people at Twitter will be very happy to see Tweetland’s very innovative intergration with Twitter, surely one of the most intriguing use of Twitter I’ve seen. Just a thought, but imagine the impact of sponsorship or Promoted Tweets! This surely opens up the possible of social media & surely entices the marketer within to think of more engaging social integrations.
Note: For now the developers have set sight on iPhone version, Android fans will have to open your web browser and play till the time they show some Android love!
Came across this very interesting Groupon-like donation site for non-profit organizations. Philanthroper features one non-profit every day, and instead of buying a cheap package, you can make a small, quick $1 donation.
In order to save money on the transcation fees, Philanthroper has teamed up with mPayy, a payment service that takes a comparatively tiny 1%, leaving most of the money for the non-profit you’re trying to support. That’s how Philanthoper can sustain the $1 micro-donation. You donate $1. mPayy takes a penny. Philanthroper takes nothing. The non-profit gets the rest.
It’s an over-used concept in my opinion, but probably the first one in non-profit category. This makes it interesting for me. I personally feel that the success of this model will mainly based on two key things - awareness & willingness to contribute. I don’t think willingness alone will be impactful if awareness levels does not increase. To increase awareness, how about a Philnthroper Facebook App?
These are some very useful online research tools that enable you to capture insightful information about your brand, customer, category or competition.
I consider online research tools to be very handy, I can now conduct IDIs across the globe right from my desktop! Be it focus group, in-depth interviews for product/concept testing or any form of traditional research, online makes it much more convenient and cost-effective.
By this I do not intend to suggest that online research can replace traditional research methods. In fact I believe that they both can live in harmony as there are times both online & traditional are complimentary to each other. And there are times that one method seems to be better than the other.
I hope this brief introduction to online research tools is beneficial to you. I plan to cover more interesting online research tools I failed to mention this time, so stay tuned! I am also very interested to learn more from you, so please share any interesting tool that you’ve come across.
WWF recently came up with a fantastic idea, a new green file format “.WWF“. The WWF format is a PDF that cannot be printed out. It’s a simple way to avoid unnecessary printing. So here’s your chance to save trees and help the environment. Decide for yourself which documents don’t need printing out – then simply save them as WWF.
I am impressed. Many a time we tend to complicate things… but this is such a simple idea, but with a great impact!
To pariticipate, you need to downlaod a free software & then just save it as .WWF & send it out
Kinda late to report this, but better late than never! Publix, Procter & Gamble, and Special Olympics have partnered together to help people with intellectual disabilities achieve their dreams. Shoppers can Support Special Olympics by shopping at Publix during the month of January.
Here’s how this works:
When you donate $1, $3, $5 or $10, you’ll get a coupon sheet which contains few Publix coupons for some well-known brands like Charmin, Downy, Bounty 6 roll or larger, Pampers diapers, CoverGirl Lash Blast Mascara and Duracell Battery. Coupons expire on1/31/11.
Came across this very weird Duracell bundle at CVS. Glue Stick free with batteries, seriously?
The Pew Research Center has released the findings (PDF) of their first study focused exclusively on Twitter. According to the report, Twitter is still a niche product used by 8% of U.S. Internet users.
“Curiosity is life. Assumption is death. Look around. Be a sponge.”
- Mark Parker, Nike CEO
Along with my morning dose of coffee I enjoyed reading this very well-written article (by Sam Decker) that emphasizes on the important factors pertaining to negative reviews. In my very limited exposure in the business of communication, I’ve seen or read about brands being so fearful of the negative reviews generated by the consumers. There are may brands that learn and improvise from these, many brands just censor it (not the best option in my opinion).
Here are the six reasons mentioned in the article:
I’ll let you read the full article here
Key findings:
Interesting insights:
My take:
This research comes to me as no surprise at all. The consumer behavior reflected in this study is very indicative of the adjustments consumers are making to live through this turbulent econimic period. Personally, this is a classic example of “Prioritization” where consumers have started to prioritize what’s important to them and what’s not.
Via: Retailer Daily
According to a new survey from digital coupon provider Coupons.com, consumers with an income of $100,000 or more are among the most likely to use coupons. Six out of 10 adults (61%) with a household income of $100,000 or more have redeemed a coupon in the past six months. Additionally, about four in 10 adults (39%) in this income bracket have redeemed coupons printed from an online source in the past six months, making them nearly twice as likely to do so as adults with a household income less than $35,000 (21%).
Educated, metro consumers use coupons - Adults with college degrees are almost twice as likely to have used coupons in the past six months as those who didn’t graduate from high school. In addition, more than three in four adults (77%) who have used coupons in the past six months live in metro areas.
Another most important insight that came out of thae survey is that couponing is not tied to the economy.
Although usage of coupons by wealthy and male consumers has increased during the current economic recession, overall, consumers plan to continue using them even if the economy improves.Eighty percent of US adults plan to continue to engage in couponing activities. The increased access to coupons provided by digital and mobile devices has turned couponing into a learned behavior. “Frugal is the new black and couponing is here to stay,” said Coupons.com, CEO Steven Boal
Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company. According to NCH Marketing. Internet redemption was a major driver of this growth, increasing 263% in 2009.
